Building Audience Engagement and Public Awareness through Crowdfunding (PS)

Certificate Course
Price: FREE CEUs: 0.15 (What is a CEU?)
Course Duration: 1Hr 30Min
(approximate amount of time it will take to finish this course)
Course Availability: No expiration
(how long the course is available after purchase)
Description

In 2013, the Smithsonian Freer and Sackler Galleries embarked on the Smithsonian’s first major crowdfunding campaign, raising more than $170,000 for the exhibition “Yoga: The Art of Transformation.” In this webinar, learn about this program’s success (and challenges) which depended on much more than fundraising tactics, and involved marketing, branding, messaging across multiple platforms, planting word-of-mouth promotion, and special events.