Making Social Media Work for Your Organization

Certificate Course
CEUs: 0.1
Clock Hours: 1Hr
725 learners enrolled

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You’ve started using Facebook and Twitter as a means to market your organization, but what does that really mean? And how do you do it effectively, ensuring you gain the widest possible audience while attracting long-term supporters? Join the Houston Zoo’s interactive marketing team as they discuss how to effectively use social media for your organization’s benefit. The discussion will include best practices, tips, and how to respond in a crisis. Learn how to develop your social voice and the importance of establishing a strong social reputation. Explore social media’s relationship with your website and how to effectively and seamlessly incorporate it. The team will also provide an introduction to social media analytics and discuss the emerging importance of mobile devices as they relate to your online strategy.