These days, an organization’s website, email, social media, SMS, and other digital tools may be the only places people visit to learn more, sign up, watch videos, take action, donate, etc. If that’s all someone ever sees or reads about your organization, does the experience leave them with the right impression and lead them to do more? In this practical session, you’ll have the opportunity to rethink your approach to branding-seeing it as an ongoing practice of aligning around your organization’s identity and voice internally, then using it to create experiences that shape perceptions and behaviors that advance your mission and spark collective change.
