Building Audience Engagement and Public Awareness through Crowdfunding

Description

In 2013, the Smithsonian Freer and Sackler Galleries embarked on the Smithsonian’s first major crowdfunding campaign, raising more than $170,000 for the exhibition “Yoga: The Art of Transformation.” In this webinar, learn about this program’s success (and challenges) which depended on much more than fundraising tactics, and involved marketing, branding, messaging across multiple platforms, planting word-of-mouth promotion, and special events.

Details

schoolCertificate Course
trending_up CEUs: 0.15
access_timeClock Hours: 1Hr 30Min
shopping_cart $75.00

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