Building Audience Engagement and Public Awareness through Crowdfunding

Certificate Course
CEUs: 0.15
Clock Hours: 1Hr 30Min
14 learners enrolled

Register or Log In for Access


In 2013, the Smithsonian Freer and Sackler Galleries embarked on the Smithsonian’s first major crowdfunding campaign, raising more than $170,000 for the exhibition “Yoga: The Art of Transformation.” In this webinar, learn about this program’s success (and challenges) which depended on much more than fundraising tactics, and involved marketing, branding, messaging across multiple platforms, planting word-of-mouth promotion, and special events.