When it comes to the Web, a lot has changed over the past 10 years (and some things haven't). Does your website give users what they need, how they want to find it? Does it serve your mission and current goals? How have the trends toward interactivity, social media, and responsive design impacted your website? Do you have a content strategy and resources you need to keep your site up to date? This webinar will take you on a stroll down memory lane - playing "name that year" on site designs and looking at some helpful case studies. You'll also share a useful decision-making tool to guide your next 'website rethink' project.
Learning Objectives:
Understanding of what has changed - and what hasn't - in what people want from your website and how you can deliver it.
Criteria to evaluate how much of a redesign you need, and how much you can handle - is a little refresh enough, do you need a complete redesign, or should you leave things alone?
Ideas for how to keep your site current and interactive.
