Marketing and client retention are integral to Financial Capability program success. In this eClassroom Express Webinar participants will learn effective marketing strategies to reach and engage their target audience. The course will cover how to connect program goals to meet the needs of the target audience, develop communication efforts that are culturally appropriate and motivating to the target audience, and deploy effective messaging for internal and external audiences. We will share strategies and tools (websites, social media, email, etc.) to increase visibility and engage various audiences in ways that can enhance your marketing and engagement efforts. We will conclude with techniques and best practices from the field to keep clients engaged in Financial Capability programs.
